Monster Energy - 10 years, 16 Unique Brands, 46+ languages, 100+ countries. FaZe Clan - COO and CMO, built the brand infrastructure ready to scale and go public. People's California - through a rebrand and pivots, to making culture tangible. I've led award-winning DTC brands from teams of 2 to global teams of 90.
I've rebranded organisations, launched companies from scratch, and built the internal culture systems that make brands and operations consistent when no one's watching.
What I'm building right now - the studio, the ventures, and the systems behind them.
